Nikon Vs Canon in a Changing DSLR Marketplace

Nikon is in a very competitive market, so that has to do other manufacturers a direct impact on Nikon's product direction. Twenty years ago, followed, established in the possession of the Nikon professional 35mm photography, and then AF came from digital. Canon has traditionally been the No. 2 company. However, with autofocus, Canon procedures performed, since both companies updated their product lines with new technology. Then came digital photography, seized the opportunity, Canon, and byInnovation and marketing more aggressively than Nikon, they took the number one. They became the camera of choice for most professionals, the early 21st Century. Nikon responds hard in late 2007 with the launch of the D3 and D300 - who are precisely the Olympic Games in Beijing, that about half of the professional witnesses were shooting Nikon, Canon and the rest. Four years ago in Athens, Nikon's were few and far between.

Now it's the second half of 2008, and Canon is shooting back overNikon's bow.

The new Canon EOS 50D comes in a few hundred dollars cheaper than the Nikon D300 and D300 but the beats in the megapixel race (15.1MP vs 12.3mp) and thereby claimed a higher maximum ISO (12800 vs 6400). The D300 on the paper seems a better AF and faster frame rates are, but someone new publications on the market will look long and hard on cheaper, higher resolution, higher ISO Canon.

A few weeks later, another shot fired with the full CanonFrame EOS 5D Mark II also priced a few hundred dollars less than the Nikon, it is aimed at - the D700. It offers in comparison to the 21.1 MP Nikon 12.1 MP, while the corresponding maximum of 25,600. Again, the D700 has a faster frame rate, etc., but from a marketing perspective, Canon now has a very strong platform to go after the serious amateur photographer / prosumer, especially if they are not shooters.

However, it will be better. At the end of August, the Nikon D90 - the first DSLR announced camera with videoCapture, sporting a full 720p. The ability to SLR lenses for video capture and use of a very shallow depth of field is significant - it is not a function for everyone, but for some is huge, and it could save tens of thousands of dollars available for video devices. Less than 3 weeks later that Canon Nikon's thunder once again with the Canon EOS 5D Mark II sports a full 1080p video capture mode in a prosumer camera (compared to the more basic model Nikon D90). Of course, CanonVideo too seriously, and seems to have the superior system.

Then there are the 24.6-megapixel Sony that shipping will begin in a few weeks.

So far Nikon has once again push the megapixel race, trying to sound, not to slow down, workflow and a higher megapixel not needed. Higher megapixels also show problems with the lenses cause diffraction issues and the introduction of a whole new set of problems. Very few people really need more than 12 megapixels, butYour average user or a beginner does not know. Listen to the marketing people, and make the comparison of bullet points on web sites between the cameras to their decisions. From a marketing perspective, Canon now has the upper hand in the serious amateur / semi-pro market. Nikon has to educate respond - either with a series of new products or with an aggressive marketing campaign for consumers, why play megapixels does not matter. As has been repeatedly reaffirmed by numerousCompanies from many industries, the introduction of new products to meet demand is almost always cheaper and / or more profitable than trying to re-educate the consumer.

These are exciting times in the DSLR world, Canon has a year to respond to the Nikon D300 and several months to respond to the Nikon D700. A response from Nikon will come, maybe not this year, but come it must.

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